• Sogamo
    makes Mobile Apps Better
    Product 2
  • Sogamo
    makes Mobile Apps Better
  • Sogamo
    makes Mobile Apps Better
    Product 2

Benefits of working with us

Easy to start

Install and integrate in under one hour

Powerful analytics

Including segmentation, funnelling , cohort-testing and real-time performance metrics

Increased sales

Proprietary algorithms to ensure the right offer to the right user at the right time with our Recommendation Engine

Easy to use

Local language interface and customer support

Customer insights

User engagement levels, conversion rates and drop-out risks

Effective actions

Integrated email, push notification and in-app message delivery tool

Signup for a FREE TRIAL

It takes less than an hour and you are on your way for 30 days.

Our Features

Client Benefits

Understand unique user behaviour
Evaluate acquisition campaigns
Identify most valued users
Assess engagement and retention


Powerful Analytics

Like other free analytics tools, Sogamo provides basic features to understand how people are using your application (acquisition, segmentation, engagement). However, unlike other free analytics tools, Sogamo allows you to “deep dive” into your data to track individual users. That’s important! The ability to track unique users means you can do more detailed segmentation (clustering, virality, cohort), which ultimately allows more targeted action.

Sogamo Explained

Watch it here

Rated 5 stars

Meet the Team

Nelson Allen


Nelson is a strategy, sales and marketing executive with over 16 years experience in technology. Prior to joining Sogamo, he led Microsoft’s Xbox hardware and software business as Regional Director for Greater Asia. In addition, he spent 10 years working for Samsung Electronics, starting as a Global Strategist in the Chairman’s Office, and later as a Marketing Director in its European headquarters. He was also the CEO of Bizsens.com, a Korean internet start-up that developed reverse auction technology. He earned an MBA from London Business School, and BA from Tulane University.

Elvin Li

CTO & Founder

Elvin is a proven high-tech entrepreneur, co-founding several companies that continue to provide innovative solutions to customers. He started Sogamo in 2008 with the aim of building one of the most powerful, real-time, mobile analytics platforms to help application owners accelerate sales growth. As CTO, today he leads a team of multinational software engineers to ensure the Sogamo engine stays ahead of the competition. He has a BSc in Computational Biology from National University of Singapore, including a Technopreneurship minor from University of Pennsylvania.

Rasmi Ranjan Mohapatra

Head of Data Analytics

Rasmi brings a wealth of software engineering expertise to Sogamo, where he leads the team responsible for the company’s analytics tool and recommendation engine. Prior to joining Sogamo, he held Project and Software Engineering roles covering IT, banking, insurance, identity management and storage domains with Misys and Wipro in Bangalore. He has a B.Tech in Information Technology from Veer Surendra Sai University, and is currently pursuing a PhD in Computational Biology at Nanyang Technological University.

Siow Chuen Goh

Product Development Manager

Siow Chuen manages and coordinates Sogamo’s product development process across back-end and front-end teams. Innovative and creative, she ensures high product quality that marries powerful functionality with easy-to-use design. Siow Chuen has a BSc in Applied Mathematics and minor in Economics from the National University of Singapore, as well as a minor in Technopreneurship from Fudan University in Shanghai, China.

Shi Hao Foo

Product Support Manager

Shi Hao works closely with our clients to understand their unique needs. He is responsible for providing close product support through analytical insights and best practices sharing, which enables clients to optimize the potential of their products. A passionate gamer, Shi Hao has a comprehensive understanding of both game design and technical features, including direct experience in game development for PC and mobile platforms. Shi Hao holds a BS in Game Programming from the University of Advancing Technology in Arizona, USA.

Malathi Chennai Kumareasan

Product Engineer

Malathi is an experienced product development engineer, who manages Sogamo’s dashboard with her competitive technical experience in web development. Prior to joining Sogamo, she worked as a Software Engineer in Infosys, Mysore where she was trained in all stages of the software development lifecycle. She holds an MSc from Nanyang Technological University, and BE from Anna University in Tamil Nadu, India.

Shufeng Yan

Product Engineer

Shufeng is a product development engineer with over 7 years of experience in software development. She leads the building and development of Sogamo’s back-end design. Prior to joining Sogamo, she worked for 4 years in DHCC, based in Beijing, China, where she was involved in the development of ForceView ITSM v1.0, v2.0, and v3.0. Shufeng has a Master in Applied Mathematics from the University of Science and Technology Beijing.

Chadin Anuwattanaporn

Software Engineer

Chadin is responsible for building, maintaining and improving the figurative backbone of Sogamo’s analytics and marketing technology. A talented programmer and problem-solver, he ensures that Sogamo stays ahead of the innovation curve, adapting the latest technologies to leverage big data for the success of mobile application developers everywhere. He was also instrumental in enabling the development of the company’s Recommendation Engine. He graduated from the National University of Singapore with a BS in Computing.

Madel Carinugan

Software Engineer

Madel is a specialist in software development and content management systems. Proficient in a range of programming languages, she supports front-end system design for Sogamo’s technology. Prior to joining Sogamo, she was a Software Developer for Apollo Technologies, as well as holding manufacturing and quality inspection roles with Intel Technology and Philips Semiconductor in the Philippines. Madel has an MS in Electrical Engineering from De La Salle University, and BS in Electronics and Communications Engineering from University of Saint Louis, Philippines.

Our Highlights

Red Herring selects Sogamo (ZelRealm) as Top 100 Asia finalist


We are proud to let you know that in response to Sogamo’s quick growth into the region Red Herring has selected Sogamo as one of Asia Top 100 startups.
Read more…

posted on 2013-09-03

SAP wants to co-Innovate with its partners

Reposted from TheStar on Aug 26, 2014: ENTERPRISE software provider SAP aims to help more technology innovators realise their creative ideas by co-innovating with them.

“We like to co-innovate and we want our partners to leverage on our technology to realise their goals. We don’t want to be seen as just a business driver but more as an enabler,” said Robert Vetter, SAP ecosystem and channel partners solution management and enablement senior vice-president.
Read more…

posted on 2013-08-26

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Sogamo in a nutshell

Sogamo provides one-to-one marketing solutions for mobile application owners, including powerful analytics, targeted messages and smart recommendations in real-time to support the acquisition, retention and monetization of application users.

Copyrights 2014 Sogamo